Our journey started in 2010, shortly after we (Bertrand and Jalda) first met. Based on a shared passion for real estate and design, we purchased our first property, remodeled it (much of it with our own hands), and sold it successfully. For the next few years, we worked together as developers, buying and selling properties all over Los Angeles that we re-designed and re-built.
We gradually shifted to doing the same thing but now for homeowners, helping them find, design and build their own dream homes. People were attracted to our style, but also to our experience in the A to Z of the process, from identifying the right property to transforming it into a beautiful home, while making smart design/cost choices along the way.
We pride ourselves on our design, quality, ethics and transparency. We enjoy being a boutique firm so that we can stay hands-on doing the things we love. We select clients that we enjoy working with and only take on a handful number of projects at a time so that we can give them the attention they deserve. SEE US ON TV.
Bertrand Genoist is a licensed architect and contractor, with an artists’ personality and an uncompromising demand for quality. His passion is in the design of unique spaces, with strategic use of light and materials to create impressive yet comfortable environments. His experience with design and permitting are invaluable in expediting the architectural portion of the process, and his experience in construction paired with his ownership of the design details allow him to seamlessly manage the implementation.
Bertrand was born in Paris, France, and moved to the US in his early 20s. He received a Masters’ degree in architecture from the Southern California Institute of Architecture (SCIARC) and a Bachelors’ in Architecture from University of New Mexico in Albuquerque. He worked in few different architectural firms gaining experience in a wide variety of commercial and residential projects, before creating his partnership with Jalda in 2010.
Jalda Hoff is a designer and real estate agent, with a background in business. Her passion is design, her personality is analytical and organized. She works closely with Bertrand to create plans that make efficient use of space and create an energy and flow that make a project feel like a home. She oversees the interior design process, managing the choice of finishes and furnishings that give their projects a sophisticated yet livable look. Her experience as a realtor inherently leads her to consider resale value in the design equation, and her background in business and management are invaluable in the coordination of the incredible amount of detail, planning and budgeting that go into the design-build process.
Jalda was born in Holland and moved to Brussels, Belgium to pursue a Bachelors’ Degree in Business and Economics from the Vrije Universiteit Brussel, followed by an MBA from Solvay Business School. She moved to the US shortly after, working as a consultant and strategist for several large global companies including McKinsey & Co., Mattel, and Avery Dennison. She then created and ran a luxury handbag company that designed, manufactured and marketed two brands distributed in high-end stores all over the world, before teaming up with Bertrand to focus on her biggest passion: creating gorgeous homes in which real families live real lives.
Their team is made up of all the professionals required to design and build a home. Engineers, drafters, framers, electricians, plumbers, painters, welders you name it. We have worked with many them for years and know that we can rely on them for competitive rates, priority service and quality workmanship, that we pass along to our clients.
California Architects Board License number C36796
California Contractors State License Board license number 1068686
California Department of Real Estate License number 01911600